Burgeon is an all-natural hair wellness brand rooted in a holistic, inside-out approach to growth and repair. The goal of this project was to establish brand standards and evolve their existing assets into a cohesive, elevated visual system, building trust with the consumer and positioning the brand within the luxury wellness space.

Over the course of 9 months, I led brand development, art direction, and design across digital and physical touchpoints, developing a unified visual ecosystem across print, web, and social media. This included designing the website and guiding its development through to launch, producing social media campaigns, and designing print collateral. The work focused on creating a sensorial, consistent experience across platforms to bring the brand to life.