Branding &
Identity

A brand is much more than a logo. Effective branding tells a story; a visual reflection of the qualities, characteristics and ethos of a business through the thoughtful and systematic use of typography, color and imagery. This provides an essential means of connection between a business and its target market, shaping public perception and creating a natural filter that attracts the ideal audience for a given product, service, or offering. 

Whether freelancing solo or leading a team of designers, I specialize in building brands from the ground up. From initial conceptual stages to the final execution of deliverables, I take a detailed approach to the design process, ensuring consistency across multiple platforms and creating compelling designs to serve as the brand’s ambassador to the public eye.